IN-house INtelligence: Chart 48 – Objectives under the magnifying glass?

In-house INtelligence provides an overview of the in-house community in the form of a series of charts based on data retrieved from an AIGA survey to which over 1,100 in-house designers responded. Special thanks to Randy Johnson, a practicing in-house designer, for the chart designs.


One thought on “IN-house INtelligence: Chart 48 – Objectives under the magnifying glass?

  1. Veronica

    Wow, really surprised by this. I wonder if I’m interpreting it right. I won’t start on a job unless there is a completed brief. We have forms for all staff which they must complete – (even if only to get a deadline, a defined purpose and a budget) I just wonder how those who dont get briefs know where to begin.

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