Despite the topical political implications of the headline, this piece will not be an analysis of conservative and liberal values and beliefs. It is about right-brain and left-brain thinking styles and mindsets.
Ironically, while the business community is embracing the right-brain creative culture, in-house designers, right-brain thinkers by nature, had better consider adopting some left-brain thinking styles.
I recently spoke with a colleague who interviewed for a high-level creative director position at a mushrooming consumer product company. He is up against some heavy hitters in the in-house design community yet the CMO, after my friend had presented a deck on branding strategies, told him that he was the only candidate who had articulated a coherent well thought-out and clear presentation on the topic. Don’t get me wrong, I very much want my associate to get the job, but what does that CMO’s comment say about the in-house design community’s ability to live and succeed in the left-brain business world?
As rewarding as it is to be validated by books such as Daniel Pink’s “A Whole New Mind” and Malcolm Gladwell’s “Blink”, we mostly already know this stuff, heck, we’ve lived it and celebrated it our entire lives. What most of us haven’t been taught and don’t come by instinctively are the more analytical, linear left-brain business skills and aptitudes.
As unpleasant as this may sound, you may want to consider taking continuing education business classes, attending more business-focused conferences, reading books on business topics and subscribing to business journals, newspapers and periodicals. A well-balanced brain could be a boon to your single-minded pursuit of professional excellence.