There’s no doubt that self-promotion is a critical tactic for in-house teams to enhance their stature within their organizations and attract more strategic assignments. There are times, though, where it’s in a creative group’s best interest to maintain a low profile.
Companies have a built-in autoimmune system that goes into attack mode when a department or individual tries to bend or ignore corporate rules, policies, processes and procedures. Just try moving staff around to different teams or, god forbid, a different cube – an HR and Facilities SWAT team will surely show up at your door within seconds.
The same is true of bringing in vendors who aren’t preferred, expensing training videos on a meal account because there are no options for professional development and (don’t even think about this) bringing in a Mac consultant to help with an iMac that your PC-centric IT department blew up.
While being subversive or manipulative is not, in most cases, the best approach to solving problems, the bottom-line is that in-house teams are mandated to execute on projects whose needs often fall outside of rigid corporate policies. Effectively addressing those needs may require “creative” non-compliant strategies.
The most important guiding principle is that, whatever solution is employed, it should be as quiet and invisible as possible. It may be tempting to stick it to “the man”, but outside of a temporary moment of righteous indignation, there’s no upside to calling attention to your productive shenanigans.
So go ahead and beat the system, but do it smart.