We need to accept the fact that the job of educating our non-design peers and managers in our companies about the value of design thinking will never end. As soon as we convert a design philistine into a design convert, she leaves the company and a old-school suit is hired to replace her who starts to undo all the enlightenment you’ve spread throughout the organization. It’s like being continually infected with a virus. Hopefully the corporate culture eventually develops a resistance to the design-ignorance bug and becomes a self-sustaining system that embraces design and design thinking.
Two quick book shout-outs touted at the retreat:
by Seth Godin
by Alex Wipperfurth