Inside Track: Craving Craft

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Last week there were several posts about creativity and it’s importance in elevating the contribution that design and design teams can make to the success of their host companies. I have a bit of a different perspective this week given that, here at Designer Greetings, we’re struggling with finding solid hard-core production artists – the artisans and craftsmen/women of our profession.

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I’m talking about those individuals who love and take pride in crafting a well composed digital mechanical akin to the pros of the past who used to use ruling pens, French curves, acetate overlays, waxers, T-squares, stats, registration marks, rubylith and compasses to create bluelines that were works of art in and of themselves – those production rock stars who could absorb all the content that needed to be included in a project, understand the messaging priorities, label the colorbreaks accurately and proactively call out any inconsistencies with past projects that might be a problem.

Individuals who possess the above mentioned skills and aptitudes and an attitude made up of equal parts of taking pride in their work, flexibility, patience, humor and a desire become masters of their craft are in short supply. If our profession doesn’t acknowledge, compensate and elevate the practice of production, we’ll be offshoring even more of this once-prized craft than we already are. That would be a real loss for the design community and make all our lives that much more difficult and less gratifying.

One thought on “Inside Track: Craving Craft

  1. Kristin

    This is a refreshing post – thank you. The common push and topic of “getting to the table” always make me a bit nervous about what we’re getting away from.

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