INside Track: Don’t let your company be blindsided

“In the land of the blind, the one-eyed man is king.” -Desiderius Erasmus

The odds are that most corporations today waste a cartload of money on unnecessary or trumped-up marketing services charges. Neither the Marketing nor the Procurement folks have much of a clue as to what they’re buying or how much whatever it is they’re buying should cost. This isn’t willful or malicious ignorance; these employees just haven’t had the training or experience that would enable them to distinguish between production costs and core creative fees, a UV coating versus a matte varnish or Flash and HTML coding.

Designers, on the other hand, are intimate with the creative and production process, and are therefore uniquely positioned to help out their less informed co-workers with understanding marketing services expenses. This opportunity to save their companies money should not be wasted by said designers. It improves the corporate bottom-line, forges strong supportive relationships between Marketing, Procurement and Creative (when the designers are enlightened enough to share the credit for the cost-savings) and positions the in-house department as a strategic consultant and partner within their companies.

Lend a hand, or rather an eye, to your colleagues who are tripping around in the dark trying to figure out how to buy creative. You may not be offered the throne but you’ll definitely get a seat as a knowledgeable knight at the roundtable.

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