With the introduction of more user-friendly applications that transition print projects to web requiring a minimum of programming expertise and the explosion of companies initiating web-centric marketing programs, more and more in-house teams are finding themselves in a position to make the case for taking on interactive design assignments.
The trick is to figure out what staff to bring inside as either contract or company employees and what functions to outsource completely. Before you can do this, though, you need to undertake an interactive business audit to determine the amount and type of new projects your group will be taking on.
You may want to school yourself up in new media to get an overview of the technologies, platforms and industry to help you make informed choices on how to set your new team up. A good start may be HOW’s Interactive Conference being held in San Francisco this fall. SXSW is another gathering to consider along with joining a local interactive group.
Interactive marketing solutions will continue to become a larger segment within your host company’s marketing plan. Your in-house team should be positioning itself to take on this business.