INside Track: Innie Idol

I watch American Idol with my wife and younger daughter – it’s an exercise in family bonding. This past Thursday night I was astounded when Lilly Scott was voted off the show. This girlfriend has class and can sing her (rhymes with class) off. Even the stone-faced Simon couldn’t keep his jaw from hitting the floor when she got the boot. It proved to me that, clearly, the majority of people with a say in a matter don’t always recognize and appreciate talent when they see it – especially if they don’t understand it or can’t pigeonhole it into a neat category they’re familiar with.

As I pondered this annoying occurrence (shows my life priorities) it struck me that in-house designers face this same challenge. I’ve met some incredibly talented designers and design business managers that are at the top of their game but aren’t recognized by their companies for their gifts or by the design community as a whole. It’s a combination of prejudice (in-house designers are glorified production artists who work on company picnic flyers) and ignorance (our managers and co-workers as well as our design peers outside of the corporate world don’t really understand what we do and the challenges we have to overcome to create great work). Stand tall, fellow innies, and don’t be shy about letting the uneducated masses know what you’re bringing to the party. Get involved – in AIGA, The Art Directors Club and HOW. And speak up and educate your corporate co-workers and managers about the value you bring. If you don’t do it – nobody will.

2 thoughts on “INside Track: Innie Idol

  1. gloso

    Lilly Scott was a shocker to me and my wife as well. I agree with designers not getting the credit they deserve. More designers should stand up for what they do or can do.