INside Track: Little Big Wins/Big Little Wins

Change in a corporation often moves at a glacial pace that can freeze the enthusiasm of even the most patient in-house creative – I’m talking about what the suits call a slow build.  To avoid incremental insanity it’s a good idea to pepper your big long-term objectives with smaller easily achievable (read fast) goals. Some quick wins might include an off-site inspiration day, some new magazine subscriptions or, on a slightly larger scale, new software programs, fonts and – dare we even think it? – flex time. Small accomplishments will help you and your team feel more successful and will help improve morale. What creative doesn’t savor some instant gratification now and then?