INside Track: On the Topic of Box Tops

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So, as far as award-winning projects go, our envelope box lid design is a non-starter. But in terms of coming up with a viable solution to a complex design problem, it was a huge success that the designer, production director and I celebrated with a verbal high-five.

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Long story short, we had to quickly and clearly design a diagram showcasing the myriad of envelope sizes contained in our envelope refresher box. Not a big deal to most of the population, but a pretty big deal to a retailer whose envelopes get mauled, misplaced or pilfered, leaving them with cards without envelopes and hence unsalable product. Trying to match the envelopes with the right size card is a frustrating exercise that we just made infinitely easier.

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