Word UP: Think & Believe

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When communicating with your clients, managers or coworkers, your choice of words is as critical as any font, layout or color pallet you may use on a design assignment. With that fact in mind, there are 2 words that are often used interchangeably, which you may want to pay attention to – think and believe.

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Though the distinction between the 2 is subtle, it can make a difference in how your communications are received and acted on. You may say, “I think we should hire this candidate.” and the recipient subconsciously may perceive that you’re not completely sure of your recommendation. Using believe in place of think, so that the sentence is now, “I believe we should hire this candidate.” not only assures there’s no ambiguity on your part, but also states the case more strongly.

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