At a recent Bat Mitzvah I attended along with my family, my daughter introduced me to a school friend of hers. She was a petite girl with a clearly mischievous bent who immediately started babbling at me in some unusual seemingly foreign language. To my amazement, my daughter understood her and began translating her friend’s conversation. I suddenly realized that she wasn’t speaking in tongues but rather in Ubbie Dubbie, the new millennium mutation of the pig Latin I remembered from grade school.
We designers have our own version of Ubbie Dubbie that we should be careful about employing when speaking with our non-design peers and managers. When we start throwing around terms like kerning, CMYK, knockout, index color, bitmap, vector et al, we only confuse and frustrate our co-workers and clients. Whether you use these terms as a weapon or an attempt to assert your design superiority or simply out of laziness, know that there is no upside to this tact.
Of course, we’d all like our corporate counterparts to use a little less of their Ubbie Dubbie dialect but, unfortunately, that’s not likely to happen. So it’s a good idea to school yourself up on business jargon – primarily acronyms like ROI, SOPs, BHAG, BOI, COLA etc.
Language is the one of our most powerful opportunities to connect with the business community. Use it wisely.
As my daughter’s friend would say, “Bubest ubof lubuck.”
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