INside Track: We’re waiting…

If you happen to be enjoying the same kind of beautiful weather we’re having here in central Jersey, take a moment to ponder this – if you had a choice to work anywhere, at any position, with any team – what would it look like? I’m guessing that your current circumstances may not be your first choice, so the second part of this exercise is to ask – what can you do to make your current gig your dream job?

At the risk of sounding like a Tony Robbins pep talk, many in-house designers have succeeded in their efforts to transform their places of work. After deciding to do it and having a rough idea of what you’re striving for, your next step is to get support. Without it, you will most certainly fail. Fortunately, designers are an unusually generous, passionate and supportive group. If you ask for help, they’ll circle the wagons and assist you with inspiration and information.

I’ve said it before and I’ll say it again (because innies are a particularly isolated group and some of this isolation is self-imposed) – get out and join AIGA, go to the HOW or InHOWse conference, check out the GAIN conference, if you’re in NYC, Philadelphia, CT, NJ, PA or NY consider the AIGANY In-house Intrapreneurial Workshop being held next week in Manhattan.

We’ll be expecting you…

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