It’s telling that when you compare the 2 most recent In-house Intelligence charts on respect, the in-house respondents clearly believe that they garner more respect from their companies than their peers in the greater design community. There are plenty of reasons in-house designers might feel slighted – lack of in-house programming at industry conferences, lack of content in industry publications and on websites, lack of dialogue on in-house issues on listserves, message boards and blogs. But there’s another “lack of” that should be acknowledged – Lack of participation.
Given the large proportion of in-house designers that are a subset of the overall design community, there should be a much larger representation of in-house designers on local AIGA chapter boards, a greater number of posts to the InHOWse blog, more AIGA in-house members, more attendees at the InHOWse conference and more in-house leaders communicating the achievements of the in-house design community.
The fact that many designers on the agency and design firm side look down upon in-house design is more a matter of ignorance than arrogance. Unless the in-house community becomes more visible and educates the design world on what they bring to the party then the in-house design community will continue to be marginalized and held in low regard. But who’s fault is that?
If you’re attending the HOW or InHOWse conferences next week look for ways to participate in the design community beyond the few days of the event and speak with your peers who work in ad agencies and design firms. It’s the best opportunity you’ll have all year. It would be a shame to pass up the chance to elevate our profession and your ability to impact it in real and powerful ways.
- DESIGN NEWS
- Career & Salary
- Marketing & Self Promotion
- Résumé & Portfolio
- In-House Design
- Freelance Design
- TECH & WEB
- ONLINE LEARNING