INspiration Wednesday: George Lois

george lois

“Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work.”


George Lois (born June 26, 1931) is an American art director, designer, author and one of the original “Mad Men”.  A unique creative thinker who profoundly influenced the advertising industry, he is best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. His recent book,  “Damn Good Advice (for people with talent!)” is chock full of just that — damn good advice! Never one to be timid or shy, Lois pokes, prods and shares his in-your-face, real-world wisdom on each and every page with brutal honesty and humor. It’s easy to see why he is a well-respected icon of the advertising age.

Damn Good Advice (for people with talent!)