Considered one of the founding fathers of Russian Constructivism, Rodchenko was widely known for his unique photographic point of view and denouncement of fine art (or more specifically easel painting) in the early 1920s, opting to become a Productivist after the Russian Revolution.
Get inspired with Rodchenko’s approach:
In order to educate man to a new longing, everyday familiar objects must be shown to him with totally unexpected perspectives and in unexpected situations. New objects should be depicted from different sides in order to provide a complete impression of the object.
— Aleksandr Rodchenko
Productivists believed that everyday objects could be elevated and the usage enhanced through the application of good design aesthetics. This group of innovators were some of the earliest industrial designers, graphic designers, fashion designers, architects, photographers and interior designers. Like today’s in-house designers, Productivists made the seemingly mundane incredibly memorable.