INspiration Wednesday: Innovation

“If I had asked people what they wanted, they would have said faster horses.”

– Henry Ford. (July 30, 1863 – April 7, 1947) Founder of the Ford Motor Company, credited with development of the assembly line technique of mass production. Although Ford did not invent the automobile, he developed and manufactured the first automobile that many middle class Americans could afford to buy.

He is credited with “Fordism”: mass production of inexpensive goods coupled with high wages for workers. His intense commitment to systematically lowering costs resulted in many technical and business innovations.

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About Andy Brenits

Andy Brenits is a brand and creative strategist with extensive experience building and leading creative teams for national and international brands. He has worked with major brands such as Banana Republic, The Gap, National Football League, KPMG, and Arizona Public Service. In addition to consulting and writing, Andy is the President of the board of directors at InSource and lectures on Visual Branding at Columbia University in New York.

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