INspiration Wednesday: Saul Bass

 “Design is thinking made visual.”

Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.

During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences is the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm.

Bass designed some of the most iconic corporate logos in North America, including the AT&T “bell” logo in 1969, as well as AT&T’s “globe” logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which became some of the most recognized airline industry logos of the era.


Are you a logo designer or fan of Saul Bass’s work? Then check out “Breakthrough Logo Design and Branding Success,” a new course from HOW Design University. Instructor Bill Haig is a consultant with decades of logo design experience, who worked with Saul Bass prior to launching Powerlogos Design. Let him help you take your logos to the next level.

2 thoughts on “INspiration Wednesday: Saul Bass

  1. Kevin

    Thanks for sharing this Andy. To me, Saul Bass and Paul Rand were the twin pillars of American graphic design. I heartily recommend the recent biography “Saul Bass: A Life in Film and Design” to anyone wanting to learn more about his work and influence.

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