“The kind of effort that goes into graphic expression is essentially lonely and intensive and produces, at its best, a simple logical design. It is sometimes frustrating to find that hardly anyone knows that it is a very complicated job to produce something that is very simple.“
– William Golden (March 31, 1911 – October 23, 1959) was an American graphic designer. He is best known for his work at CBS, starting in the CBS Radio promotion department (before broadcast television existed) and culminating in his tenure as creative director of advertising and sales promotion for CBS Television Network.
In conjunction with the Didot typeface, Golden developed the famous CBS Eye logo inspired by an article in Alexey Brodovitch’s Portfolio magazine. The Eye soon came to be used in all aspects of station identification for CBS Television.
Golden gained a reputation of excellence by always striving for a perfect, simple solution to the problem at hand, producing an original and distinguished design to convey the message. Discover more online via search, or visit the ADC’s hall of fame page and AIGA’s biography page.