“I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”
– Massimo Vignelli (born January 1931) is a designer who has done work in a number of areas ranging from package design to houseware design to furniture design to public signage to showroom design through Vignelli Associates, which he co-founded with his wife, Lella.He has also said, “If you can design one thing, you can design everything,” and this is reflected in his broad range of work.
You can see Massimo speak at the InSource premier event about the in-house/outside agency event on April 25th in New York. For more information, click here.