Metrics Monday – Staffing Strategy

According to the results of the In-House Creative Services Industry Report it’s clear that employing a mixed labor strategy that includes contingent workers (defined as freelancers, contractors and temporary employeesbasically all non-permanent employees at an organization) in addition to FTEs (full-time employees) is playing an increasingly larger role in a creative department’s success.

With this in mind, leaders of in-house creative departments must consider the potential impact this may have on their department. While the creative industry has a long history of utilizing freelancers, the landscape is evolving rapidly and co-employment risks are growing.

Properly utilizing contingent labor may be a key driver in ensuring you have the right resources with the right talent in the right place at the right time.

Andy Brenits is the Creative Services Leader for Arizona Public Service and President of InSource which is a co-author of the In-House Creative Services Industry Report along with Cella and the Boss Group.

For a free copy of the report the above metric comes from go to