According to the results of the In-House Creative Services Industry Report partnering with agencies is often in the best interest of the business or organization and your internal team. So as a leader you must work to take away the fear of bringing in outside expertise and embrace the possibilities. It is difficult to do everything on your own. Beyond simply sharing the workload, there are other key reasons to further agency relationships: keeping up with a dynamic business environment, “integrated” creative excellence, career development for your team and efficient delivery.
(Taken from Jenni Heerink, Creative Director, NewellRubbermaid—DYMO brand. Read more at in-source.org/3037)
Andy Brenits is the Creative Services Leader for Arizona Public Service and President of InSource which is a co-author of the In-House Creative Services Industry Report along with Cella and the Boss Group.
For a free copy of the report the above metric comes from go to http://www.creativeindustryreport.com