To be or not to be. – Shakespeare
To do is to be. – Nietzsche
To be is to do. – Sartre
Do be do be do. – Sinatra.
There is plenty of advice in this blog and other management and design management blogs, seminars, publications, conferences etc. about what you should be doing. What is often missing, though, is who you should be being when you’re doing the doing.
Operating out of passion, compassion and integrity is as important (maybe more so) as what you’re actually doing. So when you’re putting together your “to do” list, add another column titled “to be” and list the qualities you most prize and admire in others.