InHouse Designer Blog

The InHouse Designer Blog is dedicated to the needs of in-house designers, working as internal creatives for companies big and small. Leading in-house creatives contribute to this blog, addressing hot topics, answering questions and providing you with tools and tips for success in your design career.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

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How to Spring Clean Your Design Career

Spring cleaning isn’t just about washing windows and clearing away cobwebs. Your design career also needs a thorough refresh every year so it’ll look its best—to recruiters, prospective clients and potential employers—in the months to come.

PENSOLE Offers Real-Life Experiences

Pensole Footwear Design Academy is the only footwear design school out there, and with a variety of opportunities to align with brands on specific projects, students are getting more than they ever imagined.