We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.
HOW talks in-house design with Mike Rice, Amazon Books creative director and judge of this year's HOW In-House Design Awards. (Deadline tonight!)
Highly skilled and decidedly diverse, the BBC's in-house creative agency, BBC Creative, is shaking things up.
Check out our top takeaways from today's discussions at HOW Marketing Live that'll help you to work more effectively with marketing colleagues and clients.
Leading creative teams isn't easy, but there are some leadership tools you can use to ensure that you're on the right track.
Spring cleaning isn’t just about washing windows and clearing away cobwebs. Your design career also needs a thorough refresh every year so it’ll look its best—to recruiters, prospective clients and potential employers—in the months to come.
Consistent and “always on” networking is the key to your success. So if the idea of business networking has you thinking UGH, it's time to think differently. Here's how.
Pensole Footwear Design Academy is the only footwear design school out there, and with a variety of opportunities to align with brands on specific projects, students are getting more than they ever imagined.
While there may be some pluses to accepting a current employer’s counter offer, you should take time to reflect on these seven potential pitfalls to determine whether it's a wise move for your creative career.
If you’re thinking about expanding your skill set or pursuing a new position, now may be a good time to get moving, according to the results of The Creative Group's latest hiring survey. Get all the details here.