Reality Check

Reality_CheckIf you’re managing an in-house team of 5 or more, you have no idea of what’s really going on with your business or your team. This is not due to amy failing or deficiency on your part, it’s merely due to the fact that creative processes and dynamics are complex, ever-changing and dependent on personalities and communication styles. All those variables plus the fact that, as the boss no one wants to tell you bad news, make it very difficult to glean the realities of what’s going on in your group. To make things worse, without accurate intel on your business, you’ll be unable to manage it.

That’s the bad news. The good news is that there are tools to help put your finger on the pulse of your department. Below is a list of the top ten tactics you can utilize to get a clear view of what’s really going on in your team, with your clients and in your company.

  1. Conduct client surveys
  2. Conduct peer department surveys
  3. Conduct internal surveys (360 reviews and employee engagement surveys)
  4. Take reports, peers, clients, upper managers and key stakeholders out to lunch
  5. Utilize industry surveys and benchmarking tools
  6. Conduct departmental and corporate audits
  7. Create metrics and capture and track the data
  8. Hire a consultant for an internal assessment
  9. Consolidate and review corporate mandates, policies, mission statements and yearly goals
  10. Create a team site

I’ll use future posts to take a deeper dive into these tactics.