The 2011 In-House Creative Services Industry Survey

For the second year in a row, InSource, the resource for creative in-house leadership, and Cella, a management consulting company exclusively serving the needs of in-house creative leaders, have teamed up to benchmark the in-house creative community.

The results of this survey will provide valuable insights, a source of validation and direction to in-house creative leaders. The survey takes just about 10 minutes to complete, and you can access it by clicking the link below.

Take the survey by clicking here or pasting this link into your browser: https://www.surveymonkey.com/s/2011IndustrySurvey_InHOWse

While in the survey we will ask you to provide your corporate email address so that we can provide you the results and minimize multiple responses from the same company. We will not report on or otherwise correlate your company name and the provided data outside of the specific context of creating an industry benchmarking report. Your participation will be anonymous. Thank you in advance for your participation in the 2011 In-house Creative Services Report.

The inaugural survey featured data from more than 160 in-house creative departments that represented Fortune 500 companies, as well as middle market companies, educational institutions and nonprofit organizations.

If you would like a copy of last year’s report you can download one from the InSource website or request a printed copy for a nominal shipping fee.

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About Andy Brenits

Andy Brenits is a brand and creative strategist with extensive experience building and leading creative teams for national and international brands. He has worked with major brands such as Banana Republic, The Gap, National Football League, KPMG, and Arizona Public Service. In addition to consulting and writing, Andy is the President of the board of directors at InSource and lectures on Visual Branding at Columbia University in New York.

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