The Impact of Corporate Cultures
by Emily Cohen
We at CMC have worked with many diverse corporations and institutions nationally and in Canada. In the discovery and evaluation phase we often find the most important and telling question to ask to the staff is: “How would you describe your corporate culture?” The answer to this question will ultimately give us a much more accurate assessment of the current challenges a team faces within a cultural context and will drive our final recommendations.
A company’s culture rarely can change; it is too deeply engrained in all areas of the business. However, we do find that we, as consultants, must understand it, embrace it, and develop solutions that work within that culture. I thought it might be fun to summarize some of the cultures we’ve experienced. Let me know if anything sounds familiar!
Emily has consulted with design firms and in-house corporate creative departments for over twenty years. During this time, she has provided confidential, best-practice insights and advice. She helps creatie teams improve operational effectiveness and helps companies build efficient teams and processes.
Emily currently serves on the board of advisors of InSource and on the AIGA In-House task force. Emily has also served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently-requested speaker on business-related issues for the creative industry. Learn more at www.emilycohen.comandwww.cohenmillerconsulting.com.
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