The Cohen-Miller Report: The Sign Off

Email Closing Lines

by Emily Cohen

I was recently looking at the various emails I have received over the last few weeks and noticed a disturbing trend. It appears the closing line of emails, the line you write before your name, has disappeared from personal and professional email communications. I miss that one simple more personalized approach. I often find that the last line (e.g. “best”, “cheers”, “love”, “thank you”) is a great and simple way to warm up emails. Perhaps I am old fashioned. My mother trained me in the art of (and now outdated) etiquette of writing hand written letters, notes, and thank you’s.

I have since lost touch with this rather quaint but wonderful practice, and as with everyone, use emails as a replacement for that handwritten note. Yet, I do think we can try and retain the essence of that classic communication by adding a closing line to each email. I use the generic and rather low impact “All the Best”. However, recently, I have come to question the authenticity of this line and am searching for one that best fits my personality and the overall tone of most of my emails. There may be different options depending on the intent and receiver of the email, it could be affectionate (“love”), message-driven (“feel better”), event-specific (“have a great weekend”), actionable (“thanks in advance”), or formal (“sincerely”). Whatever line you choose, have a great day!

Emily has consulted with design firms and in-house corporate creative departments for over twenty years. During this time, she has provided confidential, best-practice insights and advice. She helps creatie teams improve operational effectiveness and helps companies build efficient teams and processes.

Emily currently serves on the board of advisors of InSource and on the AIGA In-House task force. Emily has also served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently-requested speaker on business-related issues for the creative industry. Learn more at and