- A marketing client paid a 5 figure fee for a repurposed web banner ad – not $10,000, not even $20,000 but $40,000 (it was static by the way)
- Upon reviewing an agency contract, an in-house designer found that his company was being billed $80 per CD for burning CDs
- In a preliminary audit of a company’s print spend, the design consultant conducting the audit discovered that the Finance department had no idea what the annual budget was, who the vendors were, if their projects were competitively bid, what their warehousing costs were and if outdated materials were being properly disposed of (putting the company at legal and regulatory risk)
- The Marketing Services team of a prominent corporation negotiated a blended rate contract that allowed for administrative services rendered by their agency to be billed at over $80 an hour
While none of these examples have anything to do with providing design deliverables, they do speak to a tremendous opportunity for in-house teams to provide strategic value-added consulting to their companies. Most companies have no clue about how to partner effectively with their outside marketing services providers or manage the execution of marketing projects.
Many procurement departments have little to no experience with purchasing print, design, copywriting new media development or media buys. They don’t understand the terminology, let alone what reasonable costs should be. Internal clients often lack the experience and savvy to effectively direct their outside marketing services partners on the execution of creative, resulting in missed deadlines and exploded budgets.
This is all low-hanging fruit that, if addressed in a professional and productive manner, can validate the value in-house teams bring to their companies and, consequently, raise their stature in their organizations.