For the last two and a half years, I’ve been apart of the in-house design team for a non-profit org undergoing a rebranding initiative. While we’ve met much success in our external communication efforts, we are turning our attention towards internal renegades who still think clip art is okay for internal fliers. As the new Branding Coordinator, or art director, I am making presentations to departments and reaching out to these brand offenders and it’s become apparent that many of them don’t know what we do or what we offer.
It’s clear that we need some sort of marketing or self promotion piece to put an end to publisher newsletters and the comic sans epidemic. Has anyone faced a similar problem? Any suggestions for a newbie? I would like to establish a brand review committee to educate someone in each dept. about design and police the brand but first I think attention should be on marketing our capabilities. Thoughts and suggestions are MUCH appreciated.