Here’s a brief excerpt:
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire” or walk away from your clients. You must learn to work with them and act as a buffer for your team members to maintain their morale and keep their focus on the work and delivering quality cost-effective products.
As the creative leader, your job is to make your client look like a superstar while delivering results that contribute to your company’s bottom line.
Below are five common client challenges that your in-house group is likely to face, a description of how they can impact your team and some possible solutions. Read more.