International Design Awards Winners 2017: Advertising

HOW International Design Awards recognizes excellence on a global scale. View the winners of the 2016 International Design Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in Spring 2017. 


Merit Winners in the Advertising Category

1. Brightness

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Design Firm Zulu Alpha Kilo, Toronto; www.zulualphakilo.com | Creative Team Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Gail Pak, associate creative director/art director; George Ault, associate creative director/writer; and others | Client Labatt Breweries of Canada, Corona | Details This digital board reminded millennials there’s no screen as bright as a summer afternoon.


2. Hudsons

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Design Firm Dossier Creative, Vancouver, British Columbia; www.dossiercreative.com | Creative Team Don Chisholm, art director; Patrick Smith, Barry Duncan, Patrick Ho, designers; Reg Dick, Andy Santoso, illustrators; Jessica Beketa, project manager | Client Hudsons Canada’s Pub | Details This campaign marked Hudsons’ new “Happy at any Hour” and built targeted awareness.


3. Knoll: Modern Always

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Design Firm 50,000feet, Chicago; www.50000feet.com | Creative Team Ilan Rubin, photographer; 50,000feet, creative agency | Client Knoll | Details This campaign builds on the brand’s rich heritage while also placing it in a more contemporary context.


4. L’Espace Public

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Design Firm Écorce, Montreal; www.ecorce.ca | Creative Team Karl-Frédéric Anctil, art director; Xavier Coulombe-Murray, designer, Rafik Andraos, production designer; Julie Poulin, artistic director; Charles Paquin, copywriter | Client L’Espace Public | Details Because a sour taste in beer can be surprising, Écorce presented the microbrewery’s beer cans in a nontraditional way.


5. University of Oregon

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Design Firm 160over90, Philadelphia; www.160over90.com | Creative Team Darryl Cilli, chief creative officer/founding principal; Tammo Walter, executive creative director; Tom Ammon, executive producer; Konstantinos Psimaris, director; Cory McCall, group creative director; David Levy, creative director; Christian Sternal, associate creative director/copywriter; Harilaos Skourtis, associate creative director/designer; and others | Client University of Oregon | Details 160over90 was challenged to elevate recognition of UO’s academic and research excellence.


6. University of Vermont

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Design Firm 160over90, Philadelphia; www.160over90.com | Creative Team Steve Penning, executive creative director/principal; Brendan Quinn, group creative director/principal; Brian Magner, associate creative director; Kristen McManus, senior copywriter; Lauren West, senior designer; KP, digital creative director; Chris Lee, Joe Dunlap, digital associate creative directors/motion designers; and others | Client University of Vermont | Details The client needed a communications campaign as it embarked on a mission to promote its academic and cultural excellence.


7. YWCA Metropolitan Chicago—Without the ‘W’

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Design Firm VSA Partners, Chicago; www.vsapartners.com | Creative Team Chrystine Witherspoon, creative director; Valerie Mason, designer; Claire Keys, writer; Nancy Maloney, Elizabeth Hancock, Erin Amico, strategists; Anne-Marie Rosser, client engagement; Rachel Zelin, project manager | Client YWCA Metropolitan Chicago | Details Eliminating the ‘W’—indicative of the women in our communities—from iconic Chicago landmark names demonstrates the significance of their roles.