HOW International Design Awards recognizes excellence on a global scale. View the Best of Show winner of the 2016 International Design Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in Spring 2017.
International Design Awards Best of Show Winner
Nike SNKRS Box Experience
CATEGORY Kiosks | TITLE Nike SNKRS Box Experience | DESIGN FIRM Hybrid Design, San Francisco; www.hybrid-design.com | CREATIVE TEAM Caleb Kozlowski, Dora Drimalas, art directors; Brett Newman, Aaron Eiland, Mike Anderson, designers; Golden Wolf, animation production studio | CLIENT Nike, Inc. | DETAILS To celebrate the U.S. Basketball team going for the Gold, Hybrid Design partnered with Nike and Golden Wolf to create a one-of-kind boutique retail experience, featuring the Nike Air Foamposite One. This larger-than-life, digital sneaker box projected 4 sides of Air Foamposite One-inspired animation, visible from as far as the Bay Bridge. Inside, Sneakerheads were greeted with wall-sized animations and 20 years of Foamposite history beneath their feet. The space mirrored and magnified the contours of the shoe itself while plays of black and white, glossy and matte gave the space a futuristic yet timeless quality.