HOW International Design Awards recognizes excellence on a global scale. View the winners of the 2016 International Design Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in Spring 2017.
Merit Winners in the Video Category
1. BrainCheck Informational Videos
Design Firm Rigsby Hull, Houston; www.rigsbyhull.com | Creative Team Thomas Hull, art director/designer; Carmen Garza, designer; Dan Mohr, videographer | Client BrainCheck | Details Rigsby Hull directed and edited informational videos used to help potential customers understand more about brain health.
2. Enterprise Rent-A-Car Candyman Video
Design Firm FleishmanHillard Creative, St. Louis; www.fleishmanhillard.com | Creative Team Tom Hudder, executive creative director; Jim Mayfield, group creative director; Jenny Vatterott, producer; Stephen Grizzle, editor | Client Enterprise Rent-A-Car | Details The strategy was to take the intangibles that make Enterprise special—commitment to customer service and ability to literally and figuratively “pick-up” customers—and bring them to life in new ways.
3. Fearless On Every Front, Texas A&M
Design Firm 160over90, Philadelphia; www.160over90.com | Creative Team Tracy Donofry, group creative director; Sean Pezzulo, copywriter; Konstantinos Psimaris, director; Tom Ammon, executive producer; Anderson Bradshaw, post-production director; Eric Botel-Barnard, producer; Jeremy McDaniel, director of photography; Kevin Lang, second unit photographer; Matthew Debonis, AC; Alex Ayabe, DIT/secondary editor; Maria Aponte, stylist | Client Texas A&M University | Details This video brings to life the values that make A&M a single progressive force on the leading edge of it all.
4. Hors-Jeu 2016
Design Firm Écorce, Montreal; www.ecorce.ca | Creative Team Karl-Frédéric Anctil, art director/illustrator; Véronique Nguyen, designer; Conifère, motion design | Client Ludia |
Details The agency developed a concept that would highlight the fact that everyone has an important role to play when it comes to forming teams.
5. Kids Say the Ninja-est Things!
Company/Client LEGO Systems, Inc., LEGO Consumer Marketing Agency, Enfield, CT; www.lego.com | Creative Team Gabe Huffstutler, Toby Dutkiewicz, art directors; Scott Decoteau, Gabe Huffstutler, Toby Dutkiewicz, concept; Brotherhood Workshop, stop-motion | Details The team sat with fans of the hit TV show LEGO NINJAGO and had them retell key moments from throughout the series.
6. Kleenex. Someone Needs One
Design Firm VSA Partners, Chicago; www.vsapartners.com | Creative Team Pat Palmer, chief strategy officer; Bob Winter, executive creative director; Joe Nio, director of brand strategy, consumer marketing; Tohru Oyasu, executive creative director; Rainer Schmidt, creative director; Adam Brown, director, client engagement; and others | Client Kimberly-Clark | Details The issue: consumers saw Kleenex as a mere cold-and-flu wipe. The goal: change that perception through establishing emotional connections. From June–December 2015, Kleenex sales boosted 5.1x over expectations.
7. LEGO Star Wars: Should Have Used the Force Series
Company/Client LEGO Systems, Inc., LEGO Consumer Marketing Agency, Enfield, CT; www.lego.com | Creative Team Jake Blais, Mike Swiatlowski, senior art directors; Chris Spada, digital art director; Daniel Lipkowitz, writer; Geg Ludovici, producer; and others | Details This series demonstrates why builders should master their Force.
8. Lily & the Snowman
Design Firm Zulu Alpha Kilo, Toronto; www.zulualphakilo.com | Creative Team Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Noel Fenn, Andrew Caie, associate creative directors; Guilherme Bermejo, art director; Nick Doerr, writer; and others | Client Cineplex
9. SAVE THE FOOD: The Extraordinary Life and Times of Strawberry
Design Firm SapientNitro, Miami; www.sapientnitro.com | Creative Team Donald Chestnut, global chief creative officer; Gary Koepke, North America, chief creative officer; Matthew Atkatz, Bill Pauls, executive creative directors; David Iglesias, senior designer; Monica Alameda, senior producer; Jenessa Carder, strategist; and others | Client Natural Resources Defense Council | Details One goal was to provide tips to help end food waste.
10. Say No to Spec
Design Firm/Client Zulu Alpha Kilo, Toronto; www.zulualphakilo.com | Creative Team Zak Mroueh, creative director/director; Guilherme Bermejo, art director; Nick Doerr, copywriter; Tara Handley, Daniel Kaplan, producers; and others | Details The film skewers the notion of pitch work.
11. Sony, The Power of the Moment
Design Firm 50,000feet, Chicago; www.50000feet.com | Creative Team Gabe Rogel and David McLain, photographers; Maday Productions, videographer; 50,000feet, creative agency | Client Sony | Details These videos showcase the level of versatility and agility the cameras provide.
12. Stanford Children’s Health: Access to Excellence Campaign
Design Firm Hub Strategy & Communication, San Francisco; www.hubsanfrancisco.com | Creative Team Jason Rotham, DJ O’Neil, creative directors; Tayler Mulhall, designer; Lindsay Gardner, illustrator; Blake Kelly, Linda Birkenstock, Jeremy Chin, Hugh Gurin, copywriters; and others | Client Stanford Children’s Health | Details The team set out to create a campaign in the healthcare space like they hadn’t seen before.
13. Starbucks 1912pike.com Coffee Quality
Design Firm The Integer Group, Lakewood, CO; www.integer.com | Client Starbucks Coffee | Details The Coffee Quality story shares how quality is maintained, bag-for-bag.
14. Tyson Meals That Matter “Queen Lola Feeds Austin”
Design Firm FleishmanHillard Creative, St. Louis; www.fleishmanhillard.com | Creative Team Tom Hudder, executive creative director; Ben Bohling, group creative director; Liz Block, creative director; Nate Woodard, Cassie Parker, producers; Stephen Grizzle, editor | Client Tyson Foods, Inc. | Details Tyson’s Meals That Matter Heroes initiative honors 3-4 individuals each year who are taking a compelling approach to fighting hunger.