The HOW International Design Awards has been recognizing excellence on a global scale for 25 years now. Explore winners in the Packaging category below, and if you want to get your hands on the amazing prizes we’re offering HOW competition winners this year, check out all the open competitions and enter your best work today. We hope to see you at our next trophy ceremony—and in HOW+PRINT’s all-new book (we can’t wait for you to see it)!
Outstanding Achievement Winner in the Packaging Category
Bedlam Vodka Bottle
Design Firm The Republik, Raleigh, NC; www.therepublik.net | Creative Team Robert Shaw West, executive creative director; Matt Shapiro, art director/designer/illustrator; Brandon Guthrie, art director/designer; Luke Rayson, art director/production manager; Dwayne Fry, executive strategic director; Rachel Wells, strategic director; Neil Hinson, copywriter | Client Graybeard Distillery
Merit Winners in the Packaging Category
1. Pepsi Year of the Rooster Limited Edition Can China
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Client PepsiCo
2. 7UP Lemon Lemon
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Creative Team PepsiCo Design & Innovation, Chandelier Creative | Client PepsiCo
3. Maker Overnight Oats
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Client PepsiCo
4. Lone Star Bee Honey
Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Brandon Murphy, art director/designer/illustrator; Bret Sano, art director; Silvia Erives, designer/illustrator; Dick Patrick, photographer; Steve Grill, production manager; Karie Scuiller, account director; Erin Brachman, account executive | Client Lone Star Bee Co.
5. Slane Irish Whiskey
Design Firm Chad Michael Studio, Dallas; www.chadmichaelstudio.com | Creative Team Chad Michael, designer; Rusty Hill, photographer | Client Slane Distillery & Brown-Forman
6. Jack Daniels Red Dog
Design Firm Chad Michael Studio, Dallas; www.chadmichaelstudio.com | Creative Team Chad Michael, designer; Rusty Hill, photographer | Client Brown-Forman
7. Järna Mejeri
Design Firm Priority, Stockholm, Sweden; www.prioritygroup.se | Creative Team Jan Vana, art director/designer; Inger Holmström, copywriter/project manager | Client Järna Mejeri
8. Vrai Vodka Cocktails
Design Firm Design Womb, Chicago; www.designwomb.com | Creative Team Nicole LaFave, art director/designer; Teri Lyn Fisher, photographer; Zach Golden, copywriter | Client Vrai
9. Cutters Point Nitro Cold Brew Cans
Design Firm Rusty George Creative, Tacoma, WA; www.rustygeorge.com | Creative Team Rusty George, art director; Erica Riker, Samantha Madeo, designers | Client Cutters Point Coffee Co.
10. Radical Road Bottle Shop
Design Firm Bridgemark, Mississauga, Ontario; www.bridgemark.agency | Creative Team Steve Davis, president; Jeff Boulton, creative director | Client Radical Road Brewing Co.
11. Hardin
Portfolio
Design Firm CF Napa Brand Design, Napa, CA; www.cfnapa.com | Creative Team David Schuemann, creative principal; Kevin Reeves, creative director/designer | Client Polaner Selections
12. Atkinson Candy Seasonal Halloween Treats
Design Firm Vital Design Group, Grapevine, TX; www.vitaldesigngroup.com | Creative Team Dana Agostino, art director; Ivan Aguiar, designer/illustrator | Client Atkinson Candy
13. Cantina Rotino Spaghetti No 3
Design Firm Deming Factor, Adelaide, South Australia; www.demingfactor.com | Creative Team Richie Khoo, Liam Kenny, art directors; Philip Khoo, Valentine Ogbeide Igbinosa | Client Cantina Rotino
14. Dutch Harvest Hemp Tea
Design Firm Tenzing Design, Mangawhai, New Zealand; www.behance.net/Tenzing | Creative Team Arjan van Woensel, art director/designer; Walther Otto Müller, illustrator; Esther Molenwijk, copywriter; Paperwise; Bio4Pack | Printer Baginco | Client Dutch Harvest
15. Social Still
Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Bret Sano, Brandon Murphy, art directors; Silvia Erives, designer/illustrator; Steve Grill, production manager; Erin Brachman, account executive | Client Social Still
16. Goode Company BBQ Bottles
Design Firm Principle, Houston; www.designbyprinciple.com | Creative Team Allyson Lack, art Director/designer; Rachel Rothberg, Nadia Usmani, designers; Mike Guillory, illustrator; Erin O’Connor, copywriter; Jessica Hische, letterer | Client Goode Company Restaurants
17. Brun’ka
Design Firm Graphic design studio by Yurko Gutsulyak, Kyiv, Ukraine; www.gstudio.com.ua | Creative Team Yurko Gutsulyak, art director/designer | Client Ecolife
18. Esselon Coffee Bag
Design Firm BRIGADE, Hadley, MA; www.wearebrigade.com | Creative Team Kirsten Modestow, executive creative director; Steve Oparowski, designer; Jessica Dawson, project manager | Client Esselon Coffee
19. Poach Pear Charcuterie
Design Firm Dessein, Perth, Western Australia; www.dessein.com.au | Creative Team Geoff Bickford, art director/designer/illustrator; Leanne Balen, designer | Printer Percival Print | Client Poach Pear
20. DVD Packaging/Alia Farid
Design Firm Tiguere Corp., San Juan, Puerto Rico; www.tiguerecorp.com | Creative Team Olga Casellas Badillo, art director/designer; Luis González, designer | Client Galerie Imane Farès
21. Hands Off My Chocolate Cups
Design Firm De Ontwerpschuur, Zuidschermer, The Netherlands; www.deontwerpschuur.nl | Creative Team Kim Kamperman, art director/21 designer/illustrator | Client Hands Off My Chocolate
22. Social House Vodka
Design Firm CF Napa Brand Design, Napa, CA; www.cfnapa.com | Creative Team David Schuemann, creative principal; Kevin Reeves, creative director; Antonio Rivera, art director/designer | Client Social House Distilling
23. Brasserie Uncle
Design Firm Benjamin Lory, Toronto; www.brasserie-uncle.com | Creative Team Benjamin Lory, art director | Printer Grand Ouest Etiquettes | Client Brasserie Uncle
24. Pepsi x Shanghai Fashion Week S/S 2017
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Client PepsiCo
25. Pepsi Zero Sugar Super Bowl LI Halftime Show Commemorative Can
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Creative Team PepsiCo Design & Innovation; Matt Stevens, illustrator (Theory House) | Client PepsiCo
26. Little Machine Beer :: 12oz Bottle Series
Design Firm Can of Creative, Denver; www.canofcreative.com | Creative Team Andy Sherman, art director/designer/illustrator | Printer Columbine Label Printing | Client Little Machine Beer
27. AMARO33
Design Firm YG Design, Mendoza, Argentina; www.yg-d.com | Creative Team Mariano Gioia, art director; YG Team, design | Client Distilleria Andrea Da Ponte
28. LIFEWTR: Series 2
Company PepsiCo Design & Innovation, New York City; http://design.pepsico.com | Creative Team PepsiCo Design & Innovation; Lloyd & Co.; Lynnie Z, Adrienne Gaither, Trudy Benson, illustrators | Client PepsiCo
29. The Collective Brewing Project – Foeder Fantasies
Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Brandon Murphy, art director/designer; Lily Smith Kirkley, illustrator; Karie Scuiller, account director | Client The Collective Brewing Project
30. The Collective Brewing Project – Brett Series
Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Brandon Murphy, art director/designer/illustrator; Bret Sano, art director; Karie Scuiller, account director | Client The Collective Brewing Project
31. Michelada Beer Salt
Design Firm Whiskey Design, Kansas City, MO; www.whiskeydesign.com | Creative Team Matt Wegerer, art director; Lauren Bowles, art director/designer/illustrator; Austin Walsh Studio, photography; Drunk Copywriter | Client Twang Partners
32. Common Good Juice
Design Firm Really Design Limited, Hong Kong; www.reallydesign.com.hk | Creative Team Vincent Mok, art director; Kiki Cheng, designer/illustrator | Client Green Common
33. RoliRoti Bone Broth Range
Design Firm The Creative Pack LLC, Manhattan Beach, CA; www.thecreativepack.com | Creative Team Danielle Beal, art director; Paola Ip, designer | Client RoliRoti
34. Illustrations of Good Taste
Designer Maria Ponomareva, Jersey City, NJ; www.mashaponomareva.com | Creative Team Maria Ponomareva, art director/designer/illustrator; Pavel Gubin, 3D | Client Honey House
35. Noon Whistle Brewing Cans
Design Firm Zimmer-Design Inc., Louisville, KY; www.zimmer-design.com | Creative Team Jim Zimmer, Jessica Zimmer, art directors/designers | Client Noon Whistle Brewing Company
36. Brother Duran
Design Firm CF Napa Brand Design, Napa, CA; www.cfnapa.com | Creative Team David Schuemann, creative principal; Kevin Reeves, creative director/designer; Antonio Rivera, art director | Client Jamieson Ranch Vineyards
37. Fieldwork Adventure Series
Design Firm Gamut, San Francisco; www.gamutsf.com | Creative Team Shawn Scott, art director; Mark Balane, designer | Client Fieldwork Brewing Co.
38. Sonoma Brothers Distilling
Design Firm CF Napa Brand Design, Napa, CA; www.cfnapa.com | Creative Team David Schuemann, creative principal; Kevin Reeves, creative director; Antonio Rivera, art director/designer | Client Sonoma Brothers Distilling