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Parse
Do Field Tests
In the world of verbals & visuals, subjectivity reigns. So how, in a discipline filled with varying opinions, do you know for sure something will work? I call them field tests.
Respond to Questions About Your Hourly Rate
Creatives get this question all the time and often give the easy answer: a number, unadorned. $50 or $150 or $300—the number itself is irrelevant. What’s relevant is that it requires no conversation.
Define the Delivery Medium
Great design is all about getting the right message to the right people in the right way, and that means choosing the appropriate delivery medium.
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Be Selfish. Make Your Presentation Work for You.
Approaching the creation of a presentation with some of the same strategies you might more commonly bring to a design problem can help produce more meaningful feedback from the audience.
Go Deep to Drive Strategy
Doing research upon which to develop Design Strategy will both speed your creative process and ensure great impact for your clients.
Walk in Stupid
We know creativity at its core is problem solving, so as creatives, how do we force ourselves to selectively use the education we’ve gained from past experiences in an effort to ‘walk in stupid’ on our next project?
Categories: Parse
Tags: Creative Renewal, creativity, design process, Design Thinking
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Change Client Perceptions of Your Firm
Ever return to a reunion and been frustrated when former classmates are surprised at your success? It may be human nature to pigeonhole each other, and since (most) clients are human, they have a natural tendency to make assumptions about your firm’s abilities that will be tough to change. Here are 6 things to think about.
Making the Case for Design Entrepreneurs
In an industry filled with an abundance of extraordinarily creative minds, why have so few designers chosen to challenge convention and venture into entrepreneurship by bringing their own ideas directly to the marketplace?
Weed Out Bad Clients
We’ve all experienced difficult clients, and designers need an equally well-tuned sensitivity to quickly recognize them. That’s essentially what the qualifying process is for.
Be Antisocial
Social media is ever-increasing, engaging, and addicting social lifestyle that pulls us further and further away from much-needed focus on ourselves, our work, and toward intermittent breaks for real social interaction.
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