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HOW Singles: Organically Grown
No pro formas, no elevator pitches, no 5-year plans. These entrepreneurs watched their businesses blossom, thanks to a dynamic mix of both client work and product design. See how they did it so you can grow your own thriving business.
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Competitions
Claim your spot in design history - enter the 24th Annual HOW Promotion competition today!
DEADLINE - March 1, 2012.
Pricing
Setting the right price for your graphic design services is key to running a successful business and maintaining your financial health. Find practical advice on how to establish your hourly rates, how to estimate a design project and how to bill your clients.
3 Proposal Follow-Up Tips
If you’ve submitted a proposal and now the potential client won’t get back in touch, here are 3 steps you should take to follow up.
Categories: Design + Business, Featured, Pricing
Tags: business tips, design proposal, proposal tips
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Take HOW’s Design Salary Survey
Admit it: You’re curious to know how your paycheck compares to those of your design colleagues in similar positions. HOW’s 2012 Design Salary Report will have all the answers, but we need your help!
Categories: Business Issues, Design Career, Pricing
Tags: designer salary, pay for graphic designers, salary report, salary trends
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The Science of Pricing
If you don’t really know how much you should charge your clients, it’s time to get serious about a pricing strategy. Our marketing and pricing guru offers advice for profitable pricing in the article “The Art & Science of Pricing” in the November 2011 Issue of HOW. View an excerpt from this article online!
Categories: Design + Business, Featured, HOW Magazine, November 2011 HOW Magazine, Pricing
Tags: business, pricing
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What About Crowdsourcing?
In HOW’s July issue, design industry leaders David Baker and Debbie Millman take on two sides of the crowdsourcing issue. When clients post projects for the masses, and not everyone gets paid, what does it mean for our business?
Categories: Business Issues, Clients, Design + Business, Pricing
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Overhead is Everything. Take Control.
Download a free worksheet to help you calculate your design business’s overhead, including salary (yours + staff), space, equipment and other standard expenses.
Categories: Business Issues, Design + Business, Freelancing, Pricing
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Creating a Winning Proposal
One design firm shares an example of a winning proposals for a major web design project for a law school. See this proposal and view more tips for creating a successful business proposal.
Categories: Clients, Design + Business, Pricing
Tags: business, design proposal, proposal
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Rethinking Pro Bono
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.
Categories: Clients, Design + Business, Designing Change, Pricing
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Designers’ Hourly Rates: Are You Charging Enough?
Are you charging enough? This hourly rate survey revealed some regional trends in what designers are charging for their work. Check out these useful statistics on how designers should price their design work. Information was collected in a survey of design professionals.
LogosRUs.com: A True Story
Designer and armchair humorist Rick Tharp looks to outsource his logo-design work to one of those cheap design websites.
Categories: Business Issues, Design + Business, Pricing
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