Promotion & Marketing Design Awards 2017: Best of Show

The HOW Promotion & Marketing Design Awards is the only award that specifically recognizes the best promotional design. View the Best of Show winner of the 2017 Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in September. 

Promotion & Marketing Design Awards Best of Show

The Eye Ball


Design Firm Design Army, Washington, DC; | Creative Team Pum Lefebure, chief creative officer; Jake Lefebure, CEO; Dean Alexander, director/cinematographer; Lillian Ling, designer; Mark Welsh, copywriter; David Grossbach, editor; CVLT NYC, color grading; Michelle Onofrio, wardrobe stylist; Dale Johnson, hair/makeup | Client Georgetown Optician | Details The story of the Voorthuis family continues with “The Eye Ball,” an even quirkier sequel to “Our Family Know Glasses.” In a bid to outdo the prequel in terms of kookiness, Design Army hatched a wild tale involving a short-sighted optical instruments heiress, a villainous butler, and a cast of 50 hunting hounds, all amidst a visual smorgasboard of eyeball puns.