The HOW Promotion & Marketing Design Awards is the only award that specifically recognizes the best promotional design. View the winners in the miscellaneous promotions category of the 2017 Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in September.
Merit Winners in the Miscellaneous Promos Category
Design Firm/Client The Variable, Winston-Salem, NC; www.thevariable.com | Creative Team Joe Parrish, David Jones, Gary Bostwick, art directors; Justin Jackson, Josh Carnley, designers; Matteson Fields, copywriter | Details The Variable created a brand movement, Careolina, to fight the spread of hate and to bring the care back into Carolina.
2. Designers Insights: How to Succeed as a Graphic Designer 2
Design Firm MGD Branding + Design, Val-des-Monts, Quebec; www.mgdbrandingdesign.com | Creative Team Mario Godbout, art director/designer | Client Designers Insights | Details This little black book is for junior designers faced with the challenges of being today’s generation of designers.
3. Lagasse’s Stadium Campaign
Company/Client The Venetian Las Vegas, www.venetian.com | Creative Team Adam Marshall, creative director; Sandy Schiff, art director; Eric Vozzola, Adam Martin, senior graphic designers; Bryant Nguyen, graphic designer; Matt Keller, copywriter; Julio Meza, project manager | Printer Sophia Rosario | Details The team showcased the unique and impressive stadium seating of Lagasse’s Stadium by pairing Emeril Lagasse with various props and sports idioms—giving Emeril a “back seat” and letting the stadium be the focus.
4. The Moth Project
Designer Jarred Elrod, Lubbock, TX; www.jetpilotdesigns.com | Creative Team Jarred Elrod, art director/designer/illustrator/photographer/copywriter/photographer; Plantbot Genetics, photography/copywriting; Katie Ries, copywriter | Clients St. Norbert College, Plantbot Genetics, National Endowment for the Arts | Details This collaborative, NEA–funded community arts project with St. Norbert College and artist duo Plantbot Genetics focuses on informing the public about the importance of pollinators to local ecosystems, and serves as a promotion for future residencies at St. Norbert College.