The HOW Promotion & Marketing Design Awards is the only award that specifically recognizes the best promotional design. View the winners in the student promotions category of the 2017 Awards below, and subscribe today so that you can go behind the scenes with the top winners as soon as the printed issues lands in your mailbox in September.
Outstanding Achievement Winners in the Student Promos Category
Cast into Chaos
Student Krishnapriya Dutta Gupta, www.krishnapriyadesign.com | Instructor Hunter Wimmer | School Academy of Art University, San Francisco; www.academyart.edu Details | With the objective being to coordinate a complex set of materials that function together as a whole, Gupta created this hypothetical film festival project celebrating the films of Japanese film maker Akira Kurosawa.
Umbridge’s Tea Room
Student Samyukkta Murali, www.samyumurali.com | Instructor Judy Salzinger | School Savannah College of Art and Design, Savannah, GA; www.scad.edu Details | With the objective being to develop a brand identity for a restaurant based on a famous artist or character, Murali developed Umbridge’s Tea Room, a quaint, cafe-style tea shop based on the character Dolores Umbridge from the Harry Potter Series.
Merit Winners in the Student Promos Category
1. Artist Invitation – Damien Hirst
Student Jiwon Chong, www.jiwonchong.com | Instructors Jessica Walsh, Timothy Goodman | School School of Visual Arts, New York City; www.sva.edu | Details For this opening-night invitation for a retrospective exhibition for Damien Hirst, Chong uses medicine to expose death, a common theme in Hirst’s work, turning the artist’s signature works into pills.
2. Burger Blast
Student John Salame, www.johnsalame.com | School University of Central Oklahoma, Edmond, OK; www.ucodesign.com | Details This 3D invitation for a classic cheeseburger-eating contest is housed in a cheeseburger cartridge, with 1950s-inspired illustrations and typography that blast out when opened.
3. EP | Elvis Presley: Celebrating the Early Years
Student Lex Donatelli, www.lexdonatellidesign.com | Instructor Dermot MacCormack | School Tyler School of Art, Philadelphia, https://tyler.temple.edu | Details This project consists of an exhibition, website, promotional animation, app and a limited-edition box set that includes four catalogs focusing on Elvis’ early music career, shock factor and rise to fame.
4. Global Grains
Student Jamie Alloy, www.jamiealloy.com; with photographs by Austen Hart, www.austenhart.com | Instructor Paul Sheriff | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details The packages for these three rice mixes from different locations in both Africa and India are designed with patterns and colors inspired by their respective cultures.
5. Immigration Poster
Student Krishnapriya Dutta Gupta, www.krishnapriyadesign.com | Instructor Andrew Loesel | School Academy of Art University, San Francisco; www.academyart.edu | Details This typographic poster design was made to promote a hypothetical social event on the immigrant experience. The intention was to attract the attention of an audience that felt strongly about the issue.
6. Into the Wood
Student Zoe Nishimura-Russ, www.behance.net/zoemana; with contributions by Robert Russ | Instructor Soonduk Krebs | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details This catalog for the Into the Wood summer program features illustration and an organic and rugged design to cultivate the natural atmosphere of the classes run at a woodworking school.
7. Keep ‘Em
Student Stephany Page, https://stephanypage.myportfolio.com | Instructors Myda Iamiceli, Clint Samples, Joey Hannaford | School University of West Georgia, Carrollton, GA; www.westga.edu | Details This campaign was designed to help owners match with their ideal pet prior to adoption, with the goal of decreasing the percentage of pets returned to shelters.
8. Mammal Museum
Student Robin Zheng, www.robin-zheng.com | Instructor Dermot MacCormack | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details Because the “human condition” is an abstract idea, Zheng played with simple letterforms and shapes for the logo.
Student Jieun Yoon, www.jieun-yoon.com | Instructor Hoshi Ludwig | School School of Visual Arts, New York City; www.sva.edu | Details Yoon redesigned the logo for maruni—a Japanese wood industry company—and created a storytelling website to convey the brand identity.
10. Sacrifice Artisanal Mescal
Student Will Farr, www.willfarrdesign.com; with photographs by Austen Hart, www.austenhart.com | Instructor Paul Sheriff | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details Sacrifice is an artisanal mescal for hardworking people inspired by visual elements from Aztec culture. The thinking behind the project is, “We may have to sacrifice our time and money, but no one should have to sacrifice the quality of their drink.”
11. Simple Cooking
Student Dominic Costanzo, www.domcostanzodesign.com | Instructor Scott Laserow | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details Simple Cooking is a recipe catalog, digital publication and website about minimalism in cooking, exploring both the recipes and the cultures that inspire minimalist cooking.
12. Steam Dunk Restaurant Identity
Student Dante Massi, www.behance.net/dantemassi | Instructors Kelly Holohan, Karen Watkins | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details For an assignment to create a fictional themed restaurant, Massi chose to create a doughnut shop in the style of the steampunk genre of science fiction.
13. The Trench
Student Andi Leibowitz, www.andileibowitz.com | Instructor Keith Sommers | School Tyler School of Art, Philadelphia; https://tyler.temple.edu | Details This one-page scrolling website about Mariana Trench—the deepest known part of the world’s oceans—is meant to give you the feeling of descending to the bottom of the ocean.