Design Resources & Online Design Education

We know a thing or two about design, so we’ve worked hard to bring you an online design education experience. Browse below for articles and other design resources that can help you learn graphic design skills, from beginner to advanced, and help you stay abreast on news and trends designers need to know. Be sure to visit our sister sites: HOW Design University for the best way to learn web design, marketing, typography skills and more through online graphic design courses and tutorials, and HOW Interactive Design for a regular flow of expert advice regarding interactive and web design.


Brand Building 101: Brand Assessment

Putting together a brand identity campaign requires hours—even years—of dedicated work. Accomplishing a celebrated brand identity is the fruit of tireless inquisition into a brand’s mission, values and target audience. It requires an encyclopedic understanding of everything the company represents and the needs of the audience. Learn from the acclaimed brand strategist, Carolina Rogoll, as...


Mastering a Communication Plan To Get a Client’s OK

Wading into the business side of graphic design means finding a way to communicate effectively with clients.  When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...


Certified Manager Training for In-House Designers

“Now is the time to take this in-house revolution and your career to another level—one that is less tactical and more strategic. HOWU has designed a phenomenal new series of training courses for in-house team contributors—from the manager to the designer—that will build both strategic thinking and management skills.” – Ed Roberts In-house designers play...


3 User-Centered Design Principles & Examples

The HOW Interactive Design Conference is for the designer working through complex processes, across platforms, and trying to please both the boss and the client. It’s for anyone looking for help demystifying emerging trends, or the designer, art director or marketer who just wants a better grasp on interactive—from the experts. For the most...


Portfolio Design Trends & Website Ideas

In honor of Patrick McNeil’s latest workshop, Web Design 101, we’ll feature some of his inspirational content from The Web Designer’s Idea Book vol. 4 to showcase the current web design trends. McNeil’s two-part workshop guides print designers without web design knowledge through the web design basics. Luckily, print designers already possess skills that transfer...


Creative Anarchy: Break the Rules of Design

“There are no shortcuts to a great design concept. You must read, research, explore, innovate and create.” A must-have for every designer’s bookshelf, Denise Bosler’s new book Creative Anarchy enlightens the reader on the importance of understanding design rules and knowing when to break them. (If you experienced the barbaric yawp in her 2015 HOW Design Live...