Pen in hand, you listen to your client as they talk about what they are looking for in a logo design. You listen intently, gather notes and read between the lines. At the end of the meeting, you believe you have a solid grasp on what they need in a logo design.
Before assembling your notes into a creative brief, a nagging thought pops into mind: Do you know everything you need to know? Should you dig further? The answer is simple. YES. Yes, you should investigate further.
A Thorough Investigation Leads to a Meaty Creative Brief
To completely understand your clients and their services, ask pointed questions. Field questions about their goals, their identity, and their target audience. This information is the meat and potatoes of a creative brief. It will give you a comprehensive idea of the company’s vision and what you’ll need to craft a polished creative brief for the logo design.
Creative briefs are vital because they provide you and your client with a detailed explanation for the reasoning and methodology behind your design. Acting as a blueprint, its value is for both the design team and the client as it ensures that the core concepts are on point and that the logo design will match the client’s expectations.
Discover the most critical questions to ask your client during your research phase from the HOW Design University course, Logo Design Basics: Designing a Logo from Start to Finish. Instructor Anita Zeppetelli offers advice on finding out what to include in your creative brief and how to get the information you need. Watch the lesson below:
The Creative Brief: What to include
For additional know-how in designing a logo, enroll in the course. It covers the process, including experimenting with typography, colors and symbols, of churning out quality logo designs to present to your client or to include in your portfolio.