If you’re trying to connect with an audience, one of the best ways to do that today is with video. According to Hubspot’s 42 Stats You Should Know About Visual Content Marketing in 2017, video content will represent 74% of all internet traffic this year. Cisco believes that by 2019 global internet traffic from videos will make up 80% of all internet traffic.
It’s pretty obvious that video marketing is a great way to make yourself and your brand stand out. But do you know the best way to create, rank and profit from your videos? The following is an excerpt from Christine Maisel’s HOWU course YouTube SEO, where you’ll learn exactly the best way to optimize your videos for the largest search engines out there.
YouTube SEO: Why Rank Your Videos?
First and most importantly, YouTube is the 2nd largest search engine behind Google, and Google owns YouTube. That means if you’re taking the time to create videos, they should be on YouTube over any other video platform that is out there. If you notice, when you see video search results, 99% of the time those videos are going to be hosted on YouTube over other platforms.
On top of that, you don’t need a website in order to rank a video. Videos can be ranked as stand alone items, which means you’re not required to have any sort of website attached to it. If you don’t have a website or you don’t want a website, this is a great alternative for generating traffic through search engines.
If you’re familiar with SEO at all, or you are working on ranking websites, you know that the entire process can take a lot of time, especially depending on how competitive your niche is. The process for ranking videos is often much faster than it is for websites. As a result, ranking your videos is a great way to generate fast results for you or your client and can offer almost immediate traffic.
Did you know that people are more likely to click on video results than any other type of result? This is important is because typically when dealing with SEO, you want to aim for the very first position on the search page. Searchers usually click on the first result, so with every position you move down the list, the chances of the searcher clicking on your result dramatically decreases. But let’s say you have a video, instead of just an article, and it’s ranked in the third or fourth position on the first page of Google. Searchers are still more likely to click on your video than the top first or second articles that are ranked. Why? Because video stands out. Videos are powerful. People like to watch videos.
Which brings us to our next point: People retain more from a video than they do from reading an article. That means if you’re really trying to get a point across, you’re trying to highlight a product or you’re trying to teach or educate, videos are an excellent way to do that.
Finally, videos are not only a great source for traffic, but also for turning that traffic into leads and sales, which is really what it’s about at the end of the day. Videos are an easy way to keep people engaged. You can ask people to click on different links, you can ask people to subscribe, you can ask them to follow you, you can ask them to get involved while they’re watching. With video, you can do more and interact more with your audience than you can with any other media.
There are a lot of ways to keep people engaged with your videos, your channel, your website and your brand. Through this course, we’ll learn about all of that. But it’s important to start by really understanding how powerful videos are and what you can do when you know how to create videos and rank them for the right keywords in Google. And by the end of this course that’s exactly where you’re going to be.