Design Resources & Online Design Education

We know a thing or two about design, so we’ve worked hard to bring you an online design education experience. Browse below for articles and other design resources that can help you learn graphic design skills, from beginner to advanced, and help you stay abreast on news and trends designers need to know. Be sure to visit our sister sites: HOW Design University for the best way to learn web design, marketing, typography skills and more through online graphic design courses and tutorials, and HOW Interactive Design for a regular flow of expert advice regarding interactive and web design.


Playful Escapism: The Pantone Spring 2016 Fashion Color Report

It’s that season we love so much: the release of the Pantone Spring 2016 Fashion Color Report. While fashion is the focus, the colors trends are picked up by all creative industries — graphic design, interior design, and fine art, to name a few. This year’s colors range from vibrant to calming, and are non-gender...


Business Unit Strategy Tips for In-House Designers

As an in-house manager, how do you handle conflict among team members and business-related issues? Typically, in-house managers begin with an abundance of design skills but lack a strong proficiency in business management. Even so, they must know how to best direct their team and implement a plan for delivering high-quality work. Are they adequately...


Brand Building 101: Brand Assessment

Putting together a brand identity campaign requires hours—even years—of dedicated work. Accomplishing a celebrated brand identity is the fruit of tireless inquisition into a brand’s mission, values and target audience. It requires an encyclopedic understanding of everything the company represents and the needs of the audience. Learn from the acclaimed brand strategist, Carolina Rogoll, as...


Mastering a Communication Plan To Get a Client’s OK

Wading into the business side of graphic design means finding a way to communicate effectively with clients.  When approaching a client with a design direction, a few homework items must be completed before you can determine how to persuasively deliver your message. Start off by rigorously researching the client to gauge their goals, intentions, bottom line and audience. With...