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Design and Production: Resources & Process of Designing
How to Work With an Illustrator
Veteran illustration rep Scott Hull gives designers the lowdown on forging successful partnerships with illustrators of every kind.
Three Tips to Help Search Engines Find Your Web Site
If search engines can find your site, that means that clients can, too.
Wrangling Your Fonts
System fonts, library fonts, user fonts, software fonts. Here’s what you need to know about organizing and managing fonts, from Arial to Zapf Dingbats.
How to Commission Photography
Seems like assignment photography is on the rise, as designers seek ways to distinguish their clients, and clients discover that custom imagery is good for their brand.
Packaging Design 101
Boxes and bottles and bags, oh my! Never designed a package before? Relax. We’ve got lots of information about working in this design discipline.
Inspiring Paper Artists
Paper isn’t just for printing on. Get inspired by 6 artists who’ve stopped seeing paper as something plain and flat, and instead as a medium that can be folded, cut or layered into dramatic, fetching creations—with nary a drop of ink or type printed on them.
Navigating the Paper Maze
With so many great paper samples and swatchbooks to choose from, it’s hard to know which ones to order, which ones to keep—and which ones you’ll use. Our production expert offers some useful tips for firms of all sizes.
Spec’ing the Right Paper
The right paper choice makes or breaks any project. A longtime production experts shares 7 tips for choosing wisely (and some of her own goofs).
Smarter Stock Imagery
Maybe it’s time to start thinking "out of the lightbox" when it comes to finding imagery to use for your promotional, sales or ad materials. Following are just a few commandments to get you through—so you don’t end up with the same picture everyone else has.
Paper Primer
Overwhelmed by the scads of paper choices and their confusing characteristics? Here’s a primer from HOW’s production expert that will leave you feeling bright and smooth.









