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Design and Production: Resources & Process of Designing
How to Commission Photography
Seems like assignment photography is on the rise, as designers seek ways to distinguish their clients, and clients discover that custom imagery is good for their brand.
Packaging Design 101
Boxes and bottles and bags, oh my! Never designed a package before? Relax. We’ve got lots of information about working in this design discipline.
Inspiring Paper Artists
Paper isn’t just for printing on. Get inspired by 6 artists who’ve stopped seeing paper as something plain and flat, and instead as a medium that can be folded, cut or layered into dramatic, fetching creations—with nary a drop of ink or type printed on them.
Navigating the Paper Maze
With so many great paper samples and swatchbooks to choose from, it’s hard to know which ones to order, which ones to keep—and which ones you’ll use. Our production expert offers some useful tips for firms of all sizes.
Spec’ing the Right Paper
The right paper choice makes or breaks any project. A longtime production experts shares 7 tips for choosing wisely (and some of her own goofs).
Smarter Stock Imagery
Maybe it’s time to start thinking "out of the lightbox" when it comes to finding imagery to use for your promotional, sales or ad materials. Following are just a few commandments to get you through—so you don’t end up with the same picture everyone else has.
Paper Primer
Overwhelmed by the scads of paper choices and their confusing characteristics? Here’s a primer from HOW’s production expert that will leave you feeling bright and smooth.
Screen Stars: Aesthetic Apparatus
Michael Byzewski and Dan Ibarra—the duo behind the St. Paul, MN-based Aesthetic Apparatus—have dominated design awards with their poster design and screenprinting. HOW interviewed the two men who rolled up their sleeves, donned ink-stained overalls and made a name for themselves in the world of handprinted poster design.
Inspired by Color: An Interview
We sit down with a color expert to find out the crucial role color plays in the evolution of a brand identity and how to get inspired by it.
A Simple Concept
With many print designers flocking to the web, getting your initial concept right may not be as simple as you think.
