Guarino Woodman gets a lot of inquiries through the search engines, and according to illustrator and Web designer Heather Chernik, who designed and created their site, you must have a balance of your keywords in all meta tags indexed by the search engines. Use a few of Chernik’s tips on keywords:
- Write the tags so that the most important words appear first.
- Don’t repeat your keywords over and over in your meta tags. This is a trick used by many who believe it will bring their site higher in the ranking. But instead, search engines often push those sites to the end of the list.
- Use grammatical and spelling variations on your keywords, such as graphic design, graphics, graphic designers, graphic illustrators, graphic artists, graphic design solutions, graphic design information and graphic design resources.