You have about 10 seconds for your website to grab a person’s attention. People who attended the HOW Interactive Design Conference this month know this—Christopher Butler shared some case studies at the conference. You can learn more about his strategy for conducting 10-second website tests over on the Imprint blog. The results can be very revealing:
Here’s the basic process:
- Set up a computer with a webcam and screen-capture software.
- Choose a single webpage to test and open it in your browser. Expand the browser to fill the screen so there are no distractions for your volunteer.
- Instruct your volunteer that they will have 10 seconds to view a webpage. They may scroll the page up and down but may not click any links.
- When your volunteer is ready, begin recording.
- After ten seconds have passed, instruct your volunteer to stop and minimize the browser window.
While still recording, ask the volunteer the following questions:
- Based upon your short scan, what was the page about?
- Would you continue reading this page? Why or why not?
- What stood out to you most from the page?
- What would you search for in order to find this page?
Read more at How Design Helps Users Get to Know Your Content.