<?xml version="1.0" encoding="Windows-1252"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <atom:link href="http://www.howdesign.com/rss.aspx?p_PageAlias=clients" rel="self" type="application/rss+xml" />
    <title>Clients</title>
    <description><![CDATA[Clients]]></description>
    <link>http://www.howdesign.com/rss.aspx?p_PageAlias=clients</link>
    <language>en-us</language>
    <pubDate>Fri, 20 Nov 2009 09:14:43 GMT</pubDate>
    <lastBuildDate>Fri, 20 Nov 2009 09:14:43 GMT</lastBuildDate>
    <item>
      <title>Building A Better Creative Brief</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=7654</link>
      <description><![CDATA[The development of creative work from concept through to finished product is the whole point of being a designer. Some designers believe they work better unfettered by the strictures of a client brief, but the contrary is true. Counterintuitively, the best way to liberate creative people is to give them a robust brief.]]></description>
      <pubDate>Thu, 17 Sep 2009 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=7654</guid>
    </item>
    <item>
      <title>Using the Creative Brief</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3934</link>
      <description><![CDATA[It can make you look more professional, smooth your client relationships and keep projects on track. Learn how to write a creative brief.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3934</guid>
    </item>
    <item>
      <title>Making the Perfect Pitch</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4093</link>
      <description><![CDATA[New-business presentations are the make-or-break opportunity to win clients, but many creatives lack the skills to deliver great pitches. Three pros identify the pitfalls and share the secrets of winning in the boardroom.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4093</guid>
    </item>
    <item>
      <title>What Clients REALLY Want</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4199</link>
      <description><![CDATA[They may not tell you, but clients expect&mdash;even demand&mdash;things from the creative firms they work with. Learn how to meet and exceed those expectations.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4199</guid>
    </item>
    <item>
      <title>Don't Shoot the Client</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4140</link>
      <description><![CDATA[A veteran designers shares hard-learned advice on how to wrangle nitpicky, indecisive and flat-out boneheaded clients&mdash;before a showdown occurs.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4140</guid>
    </item>
    <item>
      <title>Balancing Your Business</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4166</link>
      <description><![CDATA[How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative firms offer advice to help you develop the ideal client mix for your business.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4166</guid>
    </item>
    <item>
      <title>Look at Your Client Mix</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3918</link>
      <description><![CDATA[That prospective client you're eyeing may&mdash;or may not&mdash;be the right fit for your firm. Understand what makes for the ideal mix of clients.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3918</guid>
    </item>
    <item>
      <title>5 Ways to Focus Your Design Business</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4006</link>
      <description><![CDATA[Linda Fisher, president of Design Management Resources, shares her tips on focusing your design business.]]></description>
      <pubDate>Thu, 24 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4006</guid>
    </item>
    <item>
      <title>Deflate the Tire Kickers</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4950</link>
      <description><![CDATA[Ever jumped through new-business hoops for a prospect who, it turns out, had no intention of hiring you? Here&rsquo;s how you can identify and deal with these time-wasters.]]></description>
      <pubDate>Tue, 29 Apr 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4950</guid>
    </item>
    <item>
      <title>Be Your Client's Best Friend</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3917</link>
      <description><![CDATA[How do you keep established clients from defecting to cheaper firms? Simple: Become the essential partner your clients can't live without. A veteran designer and a management consultant offer eight tips on staying connected.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3917</guid>
    </item>
    <item>
      <title>Build Your Client Base</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3900</link>
      <description><![CDATA[Now more than ever, your firm needs sound strategies for attracting new clients. New-business expert Morgan Shorey outlines nine approaches and tells you how to choose the right one for your company.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3900</guid>
    </item>
    <item>
      <title>9 Client-Satisfaction Tips</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3919</link>
      <description><![CDATA[For one Seattle design firm, giving clients what they want is just the starting point. They prefer to go above and beyond. Here are their secrets for keeping clients happy.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3919</guid>
    </item>
  </channel>
</rss>