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    <title>Self-Promotion</title>
    <description><![CDATA[Self-Promotion]]></description>
    <link>http://www.howdesign.com/rss.aspx?p_PageAlias=self-promotion</link>
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    <pubDate>Fri, 20 Nov 2009 08:48:06 GMT</pubDate>
    <lastBuildDate>Fri, 20 Nov 2009 08:48:06 GMT</lastBuildDate>
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      <title>Self-Promotion the Social Way</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=7700</link>
      <description><![CDATA[Here's how design professionals are using social media tools to grow their universe of business prospects, draw traffic back to their websites or blogs and develop expert reputations.]]></description>
      <pubDate>Fri, 25 Sep 2009 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=7700</guid>
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    <item>
      <title>Be a Savvy Self-Promoting Freelancer</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=6311</link>
      <description><![CDATA[Finesse your freelancing skills to make more money.]]></description>
      <pubDate>Fri, 21 Nov 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=6311</guid>
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    <item>
      <title>Can You Read Me?</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3995</link>
      <description><![CDATA[Constant contact is the key to building relationships with clients (and prospective clients). Email newsletters provide a free and easy way to stay in touch.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3995</guid>
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    <item>
      <title>Your Web Site as a Recruiting Tool</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4118</link>
      <description><![CDATA[Use online opportunities to give prospective employees a view of your world.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4118</guid>
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      <title>Business Advice: Developing Client Relationships</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=6234</link>
      <description><![CDATA[HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and<span class="tmcPublisherCustomLink"> promotion</span> strategies for designers. In this video excerpt, the panelists talk about how they develop lasting client relationships.]]></description>
      <pubDate>Thu, 06 Nov 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=6234</guid>
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      <title>Heaven Sent : Best Self-Promotions</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4027</link>
      <description><![CDATA[Tons of self-promotions cross clients' desks every year. How can you guarantee that yours will be the chosen one? We asked six top clients and eight successful designers to share their insight into what gives a promo saving grace.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4027</guid>
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    <item>
      <title>The Most Important E-Marketing Tool: Your Signature File</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4141</link>
      <description><![CDATA[A signature file in an email message can tell your prospective clients who and what you're about.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4141</guid>
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      <title>3 Proposal Follow-Up Tips</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=7509</link>
      <description><![CDATA[If you've submitted a proposal and now the potential client won't get back in touch, here are 3 steps you should take to follow up.<br />]]></description>
      <pubDate>Mon, 03 Aug 2009 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=7509</guid>
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      <title>Best Online Self-Promotion Practices for Designers</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=5844</link>
      <description><![CDATA[All designers know they need to promote their services, but how? Here's a guide to the best practices for promoting yourself online, covering tips for how to strategically use your website and e-mail newsletters, build your e-mail list and use your website as a recruiting tool.]]></description>
      <pubDate>Fri, 01 Aug 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=5844</guid>
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      <title>Get More Website Traffic: How to optimize your site for search engines</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=5842</link>
      <description><![CDATA[Although there are many ways to promote yourself online, one of the simplest has been around since the beginning&mdash;search. Learn how to get the most out of search engines and get more traffic to your site easily through search-engine optimization.]]></description>
      <pubDate>Fri, 01 Aug 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=5842</guid>
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      <title>Tap into Your Special Occasions</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4147</link>
      <description><![CDATA[Special occasions can be wonderful self-promotion vehicles, because they give us a reason to communicate. Learn how to make the most of these marketing opportunities.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4147</guid>
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      <title>What Your Prospects Want from Your Web Site</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4113</link>
      <description><![CDATA[Know what your clients are looking for when they visit your site.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4113</guid>
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      <title>Sample Proposal</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=7511</link>
      <description><![CDATA[Design firm Rogue Element offers a sample proposal you can use to craft your next pitch.<br />]]></description>
      <pubDate>Mon, 03 Aug 2009 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=7511</guid>
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      <title>Why Your Business needs PR--and How to Start</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3902</link>
      <description><![CDATA[Until you start telling your story&mdash;and sharing your successes&mdash;with wider audiences, you're likely to remain the proverbial &quot;best-kept secret.&quot; PR can help a company reach new audiences, achieve top-of-mind awareness, establish a leadership position and enhance image. Here's how to get started.]]></description>
      <pubDate>Thu, 24 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3902</guid>
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      <title>Duffy &amp; Partners Holiday Self-Promotion</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=7523</link>
      <description><![CDATA[Creating 20 years of stellar design work for a single self-promotion project can be challenging, but Duffy &amp;&nbsp;Partners (featured in HOW magazine's October 2009 issue) has done it with style for their holiday wine bottles sent to clients annually. <br />]]></description>
      <pubDate>Fri, 07 Aug 2009 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=7523</guid>
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    <item>
      <title>Protect Your Portfolio</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4115</link>
      <description><![CDATA[Your firm's portfolio is your best tool for persuading new clients to hire you. You'd think there'd be no problem showing your work to a prospect. Think again. Contracts, copyrights, trademarks and business judgment all come into play when developing your promo pieces. We'll consider all of them.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4115</guid>
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    <item>
      <title>Can't-Miss Marketing</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3914</link>
      <description><![CDATA[Are you missing key opportunities to market to new clients? Our self-promo expert reveals three simple strategies for boosting your marketing message via email. Best of all, they're free!]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3914</guid>
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    <item>
      <title>Mark Your Calendar</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4066</link>
      <description><![CDATA[Promos, e-mails, cold calls: It's easy to get caught in the deluge of marketing tasks. So here's a stick-to-it schedule for promoting your design business in 2008.]]></description>
      <pubDate>Wed, 23 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4066</guid>
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    <item>
      <title>Standing Apart From the Flock</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4003</link>
      <description><![CDATA[You can't run a successful business without braving the waters of self-promotion. Here are some tips to have clients banging on your door.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4003</guid>
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    <item>
      <title>How to Ask for a Link</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3866</link>
      <description><![CDATA[You need to get people to visit your website. But how do you do that? By asking other sites to link to your site or portfolio. Here's a primer about how to do that and get results.]]></description>
      <pubDate>Thu, 24 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3866</guid>
    </item>
    <item>
      <title>Re-Re-Rebranding</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4117</link>
      <description><![CDATA[Crafting your firm's identity is a massive, often painful, project. This Minneapolis digital design studio reinvents its I.D. every 150 days. Are they crazy? Try strategic.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4117</guid>
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    <item>
      <title>Business Advice: Surviving a Tough Economy</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=6232</link>
      <description><![CDATA[HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, the panel tackles a timely issue: How to survive in a tough economy.]]></description>
      <pubDate>Thu, 06 Nov 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=6232</guid>
    </item>
    <item>
      <title>Business Advice: What Clients Look For</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=6233</link>
      <description><![CDATA[HOW editor Bryn Mooth and panelists Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson discuss smart marketing and promotion strategies for designers. In this video excerpt, Adobe's John Travis talks what he and other clients look for when they're hiring a design agency.]]></description>
      <pubDate>Thu, 06 Nov 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=6233</guid>
    </item>
    <item>
      <title>Building Your Email Marketing List</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3905</link>
      <description><![CDATA[More isn't better when it comes to your email list. The most valuable names are those of qualified prospects who may hire you, so make sure anyone who's expressed interest in your work is on your list.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3905</guid>
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    <item>
      <title>Practice Cold (and Warm) Email Marketing</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3921</link>
      <description><![CDATA[Learn how to send spam-free online communications.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3921</guid>
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      <title>Brand Traps</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3895</link>
      <description><![CDATA[Avoid these common mistakes when developing and implementing your firm's brand.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3895</guid>
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      <title>Demonstrate that You're The Expert</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3870</link>
      <description><![CDATA[One way to prove your credibility is to position yourself as an expert about design. How can you do that?&nbsp; We share one way.]]></description>
      <pubDate>Thu, 24 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3870</guid>
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      <title>Crafting Your Marketing Plan</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3933</link>
      <description><![CDATA[There's no magic formula for marketing success, but here are five steps to crafting a plan that will get your business in gear.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3933</guid>
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      <title>Planning Your Promotion Strategy</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4097</link>
      <description><![CDATA[Consider a promotion strategy as a road map that gets you to your destination by the most direct route, saving you time and money.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4097</guid>
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      <title>8 Tips and Tricks From The Self-Promo Pros</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4112</link>
      <description><![CDATA[Effective self-promos require thought and planning.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4112</guid>
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      <title>The Perfect Gift</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=4019</link>
      <description><![CDATA[The end of the year often seems like the right time to thank your clients for their business and colleagues for their hard work. Heres how to wrap it up the right way.]]></description>
      <pubDate>Tue, 22 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=4019</guid>
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      <title>Connect with Your Clients</title>
      <link>http://www.howdesign.com//article/?p_ArticleId=3929</link>
      <description><![CDATA[The latest trend in online marketing is the idea that you can communicate one-on-one with your market, make an emotional connection with each person and build relationships with people you'll probably never meet.]]></description>
      <pubDate>Mon, 21 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.howdesign.com//article/?p_ArticleId=3929</guid>
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