In the digital era, visual communication and design aren't easily defined—they are social, environmental, product-centric, user-centric and more.
The consumer of today is a "liquid consumer," meaning they no longer use simply one device, website or medium. Marketers and advertisers must adapt to serve this new liquid consumer.
The key to success in ad design is participation-oriented messages, known as pull advertising, which engage audiences in dynamic, out-of-the-box ways.
Creativity is all-too-often overlooked in digital advertising, despite a growing need for it. Here are a few ways you can ensure that your messages reach your audience in a meaningful and creative way.
Creative freelancer Greg Paprocki shares 4 tips for when, in the midst of changing trends, your creative career comes to a screeching halt.
What if you did not have a graphic design or advertising playbook? No conventions or design rules? Thinking without a playbook frees you to think unconventionally.
Luke Sullivan imparts his advertising wisdom to hundreds of SCAD students—and the rest of us.
John Mowat of Hurricane Media offers a primer on how to create brand advocates.
Design Army’s latest creative video promotion is a quirky avalanche of eyeballs. Eyeball everything. Eyeball cupcakes, eyeball ping-pong balls, eyeball Halloween costumes and even a dog named Iris. The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear. “The goal of the Georgetown Optician...
For those of us who came of age in the 1960s, The Beatles are sacred ground. They provided the soundtrack to our lives. When I hear “Revolution” I’m immediately transported to the summer of ’68 when I walked into Korvettes (ask your grandparents) and purchased the 45 RPM single (ask your parents) of “Hey...