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Tag Archives: Advertising
Click-Throughs and Catvertising: Designing Digital Campaigns
Kam Diba, VP of marketing for the Game Show Network, talks about the opportunities provided by technology, and what makes digital campaigns effective. (Photo courtesy of Shutterstock.)
Strategic Insights: Branding part 2
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
Categories: In-House Design: Careers & Advice
Tags: Advertising, branding, marketing, promotion
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